Getting found, and getting enquiries.
Search and conversion are treated as one piece of work here, because they tend to fail together. We look at which searches your buyers actually run, what they find when they arrive, and where they give up before enquiring. Then we fix whichever of those is costing you most.
- How long
- First stretch is 6 to 12 weeks
- Who runs it
- Dave Curtin, with a search specialist where needed
When this is the right piece of work.
This usually fits when
- There is demand for what you sell but you are not being found.
- Content is being published without a clear purpose or measurement.
- Traffic is reasonable but enquiries are not.
Probably not the right fit if
- Pursuing traffic that does not convert.
- Using content volume to compensate for an unclear offer.
Decisions made together
- 01Which searches are worth pursuing
- 02Where people drop out before enquiring
- 03What to measure, so the next decision is informed
What the engagement includes.
- 01Where the search opportunities are
- 02Technical SEO
- 03Clearing the route from landing page to enquiry
- 04Analytics that show where enquiries come from
- 05Landing pages you can reuse
- 06A plan for what to try next
We have done this before. Here it is.
The things people ask before they call.
Can you guarantee first page on Google?
No, and I would be cautious of anyone who does. What is realistic is fixing the identifiable problems and targeting the searches your buyers actually run. Competitive local terms take 12 to 18 months of sustained work.
How is this different from an SEO agency?
A good deal of SEO work is measured on traffic alone. This is measured on enquiries, which usually means changing the website and the offer rather than only publishing more content.
How long before we see anything?
Technical fixes can show within weeks. Specific, lower-competition searches typically take one to four months. Broad competitive terms take a year or more.
What does it cost?
Either a one-off diagnosis and fix, or a monthly arrangement. Which one makes sense depends on whether the problem is structural or ongoing.
Not sure this is the right service?
Describe the situation and I will tell you whether this is the right piece of work, whether something smaller would do, or whether it is too early.