01
Discovery
Interviews with you and with the people who sell or deliver day to day. This is also where we look at whatever analytics and enquiry data exists.
Website design and branding
The right engagement for what changed.
Website Design and Branding are the two primary disciplines. Strategy, content, development, search and improvement support the decision rather than competing for attention.
Where to start
Start with the problem, not the service.
You do not need to have decided between a rebrand and a rebuild. Describe what is going wrong and that part gets worked out together.
01
The website is out of date
What you sell, or who you sell it to, has changed since the site was built.
02The brand and the website disagree
The identity and the website give different impressions, and fixing one without the other rarely works.
03People misunderstand what you do
The explanation works in person but has never quite worked in writing.
04There is no agreement internally
Different people want different things from the project, and no decision has been made.
Website Design
For companies whose website no longer matches what they sell or who they sell it to.
02Branding
For companies whose identity was designed for a smaller or different version of the business.
03Brand + Website
One programme covering the identity and the website, run by one person.
04Direction Sprint
A short piece of paid work to establish what the real problem is.
05Web Development & CMS
Building and launching a site, with a CMS your team can run day to day.
06Search, Conversion & Growth
Improving how you get found, and what happens after someone lands.
07Website Improvement
Ongoing improvement for a site that works but could work harder.
Our process
02
Structure and strategy
You get a written view of who the site is for, what it needs to say and how it is organised. Nothing gets designed until that is agreed.
03
Design and writing
Pages are designed and written at the same time. You review real pages with real copy rather than mood boards, which makes the feedback far more useful.
04
Build and launch
Development, testing across devices and assistive technology, content migration and launch. Your team gets training before handover, not a PDF afterwards.
05
After launch
A few weeks of monitoring once real traffic arrives, then a short written view of what is worth changing next. Some clients stop here and some carry on monthly.