Working standard / July 2026
Human direction
Positioning, creative direction, customer-journey decisions and final quality review remain senior-led. AI output is treated as draft material, never as evidence by default.
Confidentiality
Client-confidential material is not placed into unapproved systems. Project agreements can define additional restrictions, approved providers and data-handling boundaries.
Accuracy and rights
Generated material is reviewed for accuracy, bias, permissions and brand fit before it becomes client-facing work. Material decisions remain explainable to the client team.