An identity that fits the company you run now.
Most rebrands here start the same way: the company has changed and the identity has not. We agree what you want to be known for, then build the visual and verbal system around it. That includes the harder part, which is deciding what you are going to stop claiming about yourselves.
- How long
- Usually 8 to 14 weeks
- Who runs it
- Led by Dave Curtin
When this is the right piece of work.
This usually fits when
- The identity was designed for an earlier version of the business.
- Different people in the company describe what you do differently.
- A merger, a new market or a new product has changed the story.
Probably not the right fit if
- A logo on its own. That rarely addresses the underlying problem.
- A rebrand the leadership team is not committed to using consistently.
Decisions made together
- 01What you want to be known for, and what to stop claiming
- 02How the story changes for different audiences
- 03What makes the brand recognisable beyond the logo
What the engagement includes.
- 01Research, and interviews with your people
- 02Positioning, and how you explain it
- 03Naming and tone of voice, where needed
- 04The visual identity itself
- 05Guidelines and templates your team can use
- 06Help rolling it out
We have done this before. Here it is.
The things people ask before they call.
Is this just a new logo?
No. Most of the work is positioning: deciding what you want to be known for and how you explain it. The visual identity follows from that. If a logo on its own is genuinely all you need, a smaller studio will do it for less.
How much does a rebrand cost?
Projects start at $5,000. Refining an existing identity sits at the lower end. A full programme with positioning, identity, guidelines and rollout is usually $15,000 to $40,000.
How long does it take?
Usually 8 to 14 weeks, with roughly a third of that spent on research and positioning before any design work starts.
Will our existing customers be confused?
Not if the rollout is planned. That usually means carrying something recognisable across from the old identity and being explicit with customers about what has changed and why.
What do we get at the end?
A written positioning document, a visual identity, guidelines, and templates for the things you produce most often. All in editable formats, and all yours.
Not sure this is the right service?
Describe the situation and I will tell you whether this is the right piece of work, whether something smaller would do, or whether it is too early.