A website that answers the questions your buyers actually have.
We work out what your buyers need to know and in what order, then design and write the site around that. Strategy, copy, structure and design happen together rather than in sequence, which is mostly a practical decision: when they are split across different people, the joins tend to show.
- How long
- Usually 10 to 16 weeks
- Who runs it
- Led by Dave Curtin
When this is the right piece of work.
This usually fits when
- The business has changed and the website has not.
- Your strongest evidence is buried several clicks down.
- You would rather deal with one person than coordinate three suppliers.
Probably not the right fit if
- A template reskin. Others do that more cheaply than I can.
- Starting before someone internally can approve decisions.
Decisions made together
- 01Which audiences the site should prioritise
- 02Which evidence belongs early in the page
- 03What your team needs to be able to edit themselves
What the engagement includes.
- 01Website strategy and discovery
- 02Information architecture and user journeys
- 03Content direction and page planning
- 04Responsive interface design
- 05Prototype, development and launch support
- 06Technical SEO, analytics and measurement
We have done this before. Here it is.
The things people ask before they call.
How much does a website cost?
Projects start at $5,000. Most redesigns for an established business come in between $12,000 and $30,000. Larger sites serving several audiences, with a CMS your team runs, cost more than that. I can usually give you a firm number after one conversation.
How long does it take?
Usually 10 to 16 weeks. The design work is rarely what sets the pace; approvals and content on your side generally do, so the schedule is built around your availability.
Do we need our content ready first?
No. Copy is written alongside the design rather than poured into it afterwards. If you would prefer to write it in house, you will get a page-by-page structure and a word count to work to.
Who actually does the work?
Dave Curtin does the strategy, design and direction. Development is handled by people he has worked with for years. There is no account manager in between, and the work is not passed to a junior team after the contract is signed.
What happens after launch?
We stay involved for a few weeks while real traffic finds the issues that testing does not. Your team gets training on the CMS before handover. After that you can leave it, or we can keep working on it monthly.
Not sure this is the right service?
Describe the situation and I will tell you whether this is the right piece of work, whether something smaller would do, or whether it is too early.