Notes and guides.
Written for people responsible for commissioning a website or a rebrand, covering the decisions that tend to cause problems later.
When a Vancouver business has outgrown its website
How to tell whether a website needs restructuring or just needs redesigning, and why the distinction changes the budget.
Brand first, website first, or both together?
Whether to start with the brand or the website, and how to sequence the work so the same decisions are not paid for twice.
03Technology / 5 minChoosing the right website platform in 2026
A comparison of WordPress, Webflow, Framer and custom builds, based on how your team publishes and what the site has to connect to.
04Complex offers / 6 minStructuring a page for a complex product
How to structure a technical product page so specialists and non-specialists can both use it.
05Project evidence / 5 minWhat makes a case study credible
What separates a case study that wins work from one that reads as a portfolio piece.
06Accessibility / 6 minPlanning accessibility before the design stage
Why accessibility belongs in the structural phase of a project rather than in final QA, and what that changes in practice.
07Procurement / 7 minWriting a website brief that gets useful responses
What to include in a website brief so the responses you get are comparable and the estimates are realistic.
08Working model / 5 minWhat senior-led means in practice
What senior-led actually means in a studio's day-to-day work, and the questions that establish whether it is true.
09Measurement / 6 minChoosing which website metrics to track
Which website metrics are worth tracking after launch, and how to connect them to decisions rather than reports.
10Studio selection / 7 minHow to choose a website design partner in Vancouver
What to look for when choosing a design studio in Vancouver, and which parts of a pitch tend not to predict the working relationship.