University of Hertfordshire
A creative thinking framework made practical across seven faculties
- Year
- 2025
- Industry
- Education
- Scope
- Branding
- Timeline
- 3 months
- Archive
- 11 published artefacts
Starting condition
Seven faculties needed one creative framework, but each discipline approached problems, evidence and collaboration differently.
A useful system could not simply borrow the language of design practice and expect medicine, architecture, computer science and business to interpret it in the same way. The university needed a shared model that could explain creative thinking, support teamwork and adapt to varied teaching settings. It had to feel grounded in research while remaining simple enough to use in posters, presentations and digital learning material.
Summary
- Business condition
- Seven faculties needed one creative framework, but each discipline approached problems, evidence and collaboration differently.
- Organizing decision
- Project Spark uses one flexible visual idea to explain divergent and convergent thinking across different subjects.
- Studio contribution
- Brand Strategy & Academic Visualisation
- What you can inspect
- The work, and the decisions behind it.
Selected detail from the project.
The sequence moves from the lead expression into interface, content and implementation detail. Every imported image remains available in the complete project archive below.
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Design response
Project Spark uses one flexible visual idea to explain divergent and convergent thinking across different subjects.
The spark acts as an ignition point, with jagged lines and modular applications showing how ideas can expand, connect and narrow toward a practical direction. Brand identity, graphic design and web design carry the same framework across faculty contexts. This gives staff and students a recognisable language for creative process without presenting creativity as a fixed method or an exclusively artistic skill.
Published process
Academic research was translated into communication tools that could work in both physical and digital teaching settings.
We reviewed the needs of different departments, identified the ideas that had to remain consistent and developed modular expressions for individual faculties. Poster content was then adapted into an interactive web interface designed around teamwork, problem solving and reporting outputs. The work focused on making the framework usable and understandable, while leaving decisions about teaching adoption and academic outcomes with the university.
System delivered
Evidence standard
Published work, with its source.
This profile carries the complete published project image set and identifies its source. Commercial results and third-party endorsements appear only when their source and publication status are clear.
Original published case record