Limerick Arts Festival
A festival programme designed to guide, surprise and engage
- Year
- 2016
- Industry
- Arts & Culture
- Scope
- Website Design
- Timeline
- 1 month
- Archive
- 13 published artefacts
Starting condition
The programme had to carry citywide creative energy while still helping people find the right event at the right time.
Festival print is used on the move, often in crowded or unfamiliar settings, so hierarchy and schedule clarity could not be sacrificed for visual effect. At the same time, the programme needed enough character to represent performance, street culture and the wider atmosphere of the event. A further opportunity was to connect selected printed moments with richer digital material without making interaction a requirement for basic use.
Summary
- Business condition
- The programme had to carry citywide creative energy while still helping people find the right event at the right time.
- Organizing decision
- A strong print system did the practical work, with AR reserved for moments where it could add context or atmosphere.
- Studio contribution
- Art Direction & Interactive Print
- What you can inspect
- The work, and the decisions behind it.
Selected detail from the project.
The sequence moves from the lead expression into interface, content and implementation detail. Every imported image remains available in the complete project archive below.
View the full image set9 more images
Design response
A strong print system did the practical work, with AR reserved for moments where it could add context or atmosphere.
Art direction, graphic design, print specification and visual narrative were developed first as a coherent physical programme. Selected pages then became visual triggers for animation, video or sound, allowing audiences to move from the printed object into additional festival material. Because the core guide remained complete on paper, the digital layer felt like an extension of the experience rather than a barrier to schedules or essential information.
Published process
Every spread was tested as part of the full schedule and as a standalone cultural poster.
We established information hierarchy and reader flow before developing the visual rhythm of individual spreads. Paper, scale and print finish gave the programme a deliberate physical presence, while AR interactions were selected only where motion, audio or added context improved the connection to a performance. That discipline kept the technology purposeful and allowed the booklet to remain a useful guide throughout the festival.
System delivered
Evidence standard
Published work, with its source.
This profile carries the complete published project image set and identifies its source. Commercial results and third-party endorsements appear only when their source and publication status are clear.
Original published case record