Go Wild Magazines
Connecting domestic tourism stories across print and digital publishing
- Year
- 2025
- Industry
- Tourism & Media
- Scope
- Website Design
- Timeline
- 48 months
- Archive
- 10 published artefacts
Starting condition
As titles and destination themes expanded, the publishing system had to grow without flattening the voice that made Go Wild recognisable.
Print issues, regional stories and digital content each had different production needs, yet audiences expected a coherent brand and a simple way to explore topics. Readers needed to move between destinations, food, culture and travel, while the internal workflow had to support regular editorial activity. The challenge was to create structure around that growth without turning Go Wild into a generic tourism directory.
Summary
- Business condition
- As titles and destination themes expanded, the publishing system had to grow without flattening the voice that made Go Wild recognisable.
- Organizing decision
- Print and digital were given distinct roles within one connected editorial and brand system.
- Studio contribution
- Editorial Design & Digital Publishing
- What you can inspect
- The work, and the decisions behind it.
Selected detail from the project.
The sequence moves from the lead expression into interface, content and implementation detail. Every imported image remains available in the complete project archive below.
View the full image set6 more images
Design response
Print and digital were given distinct roles within one connected editorial and brand system.
Magazine design and art direction preserve the tactile, curated experience of print, while the website organises stories, destinations and themes for ongoing discovery. Shared brand rules and a more consistent content structure keep the channels related without forcing them to behave identically. The result gives Go Wild a clearer way to publish regional material and helps readers recognise the same editorial character wherever they encounter it.
Published process
Creative direction, production support and digital improvement have developed together over a 48 month partnership.
the studio has supported print and digital art direction, publishing workflow, content hierarchy and technical SEO as the portfolio evolved. Each new title or regional theme was considered within the wider system, so production decisions could be reused rather than rebuilt from scratch. This ongoing approach supports steady editorial delivery while leaving space for individual stories and issues to retain their own emphasis.
System delivered
Evidence standard
Published work, with its source.
This profile carries the complete published project image set and identifies its source. Commercial results and third-party endorsements appear only when their source and publication status are clear.
Original published case record