Crescent Shopping Centre
Turning online searches into simpler visits at Crescent
- Year
- 2023
- Industry
- Retail & Commerce
- Scope
- Website Design
- Timeline
- 3 months
- Archive
- 18 published artefacts
Starting condition
Shoppers arrived with different questions, while tenants and the marketing team depended on the same platform to answer them.
On mobile, visitors needed to move quickly between stores, categories, amenities, offers and centre information. Tenants needed stronger visibility within search and campaign content, while the marketing team needed a platform that could keep pace with a busy retail calendar. The challenge was to serve those overlapping needs without making the experience feel crowded or turning each update into a technical task.
Summary
- Business condition
- Shoppers arrived with different questions, while tenants and the marketing team depended on the same platform to answer them.
- Organizing decision
- A live store directory became the organising layer for retail, visitor and campaign content.
- Studio contribution
- Digital Transformation & Ecosystem Management
- What you can inspect
- The work, and the decisions behind it.
Selected detail from the project.
The sequence moves from the lead expression into interface, content and implementation detail. Every imported image remains available in the complete project archive below.
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Design response
A live store directory became the organising layer for retail, visitor and campaign content.
The bespoke directory acts as a filterable source of store information, helping shoppers browse by category, interest and location. Around it, the content structure gives Crescent more room for offers, events, lifestyle features and seasonal campaigns. The interface remains clean and easy to scan, so tenant brands and current content stay prominent while practical details remain close at hand throughout the visit-planning journey.
Published process
Audience journeys and content relationships were mapped before interface design began.
We organised the site around the ways people search for retail destinations, individual stores and seasonal ideas. The taxonomy connected tenant pages, offers, events and campaign content, while technical SEO supported local discovery. After launch, the same structure could support a practical cycle of publishing and optimisation aligned with promotions, changing visitor needs and the centre's active events calendar.
System delivered
Evidence standard
Published work, with its source.
This profile carries the complete published project image set and identifies its source. Commercial results and third-party endorsements appear only when their source and publication status are clear.
Original published case record