Addressing engineers and finance directors on the same page.
Industry 03
Built for technical and commercial readers at once.
Procurement, partners, investors and prospective hires all arrive at the same website wanting different things. We map those separately, then design routes so each group gets to its own material quickly.
Brainstorm's Irish practice covers this in more depth under manufacturing and industrial websites.
Where we help
CleanTech & Industrial
We clarify the audience, buying journey and evidence before choosing the visual or technical response. That keeps the result specific to the business while still reflecting how this sector evaluates risk, trust and value.
01Website Design02Branding03Brand + WebsiteFurther reading
Written for this sector.
Manufacturing
What manufacturers get wrong on their websites
A precision manufacturer's website has to satisfy two readers who want different things from the same twelve pages.
ContentWriting website content when nobody has time
Almost every website project we've run late has been late because of content rather than design or build: the words, the photographs, the twelve product
Sector notes
What tends to come up in this sector.
These come up on most cleantech & industrial projects. Recognising them early usually shortens the discovery work.
Organising specifications and applications so people find their own quickly.
Supporting long buying cycles and detailed procurement questions.
Related work
Related projects.
We work from Vancouver with organizations serving local, provincial and international audiences. The useful local context is practical: diverse customers, regulated and technical sectors, public accountability, accessibility, procurement and growth beyond one market.
A cleantech & industrial website should make risk easier to evaluate.
Show us the audience, evidence and operating constraint that the current experience is not resolving.