# Tradoodle, Website & Brand Case Study

> Clear schedules for parents and playful illustration for children made Ceol Connected's festival guide practical on the day and enjoyable to keep afterwards.

Canonical URL: https://vancouverwebsitedesign.com/work/tradoodle/

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Published project Tradoodle
Designing a family festival guide worth holding onto
Year
2025
Industry
Arts & Culture
Scope
Website Design
Timeline
1 month
Archive
6 published artefacts
01 Starting condition
What needed to change A busy programme had to make immediate sense to parents without losing the visual surprise that would draw children in.
Theatre, dance and eco workshops created a dense mix of times, formats and practical details. Families needed to find information quickly while moving between activities, but a purely functional timetable would not reflect Tradoodle's spirit of joy and discovery. The design therefore had to support two different reading behaviours: purposeful scanning by adults and more playful exploration by younger audiences.
Executive summary Summary
Business condition
A busy programme had to make immediate sense to parents without losing the visual surprise that would draw children in.
Organizing decision
An illustrated storybook rhythm gives the schedule energy while keeping essential information easy to find.
Studio contribution
Print Design & Illustration Direction
What you can inspect
The work, and the decisions behind it.
Selected artefacts Selected detail from the project.
The sequence moves from the lead expression into interface, content and implementation detail. Every imported image remains available in the complete project archive below.
01 Diverse illustrated characters, showcasing creative potential for Vancouver Website Design the region.
02 Dave Curtin and team photos reflect the people of Vancouver Website Design.
03 Tradoodle festival brochure, showcasing the studio's brand identity design.
04 Festival brochure featuring playful illustration and strong brand identity design.
View the full image set 2 more images 05 Event flyer with unique illustrations, demonstrating strong brand identity design.
06 Print design for event program, showcasing branding agency the region expertise.
02 Design response
The organizing idea An illustrated storybook rhythm gives the schedule energy while keeping essential information easy to find.
Art direction, print design, layout strategy, illustration commissioning and typesetting were combined into a coherent booklet. Jacob Stack's illustrations move through and beyond the grid, supported by bold type, high contrast and a strong spread rhythm. Practical details retain a dependable hierarchy, while the artwork gives children characters and visual moments to follow across the programme.
03 Published process
How the work moved Creative partnership and information design developed side by side throughout the one month programme.
We worked with Ceol Connected and illustrator Jacob Stack to establish a tone that felt upbeat, child friendly and useful. Schedules, event types and parent facing information shaped the page structure before illustration and typography added movement. Paper choice and print handling were treated as part of the experience, helping the finished guide feel considered without compromising clarity during a busy family festival.
04 System delivered
01 Print Design & Illustration Direction
05 Evidence standard
What we publish Published work, with its source.
This profile carries the complete published project image set and identifies its source. Commercial results and third-party endorsements appear only when their source and publication status are clear.
About the work These case studies use published project material and state what the studio contributed. Commercial results and client quotes appear only where they can be substantiated.
Original published case record
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