# The Red Hen Bar, Website & Brand Case Study

> The Red Hen website carries the venue's character into search, menus and reservations, giving guests a simple route from discovery to a confirmed booking.

Canonical URL: https://vancouverwebsitedesign.com/work/the-red-hen/

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Published project The Red Hen Bar
Bringing The Red Hen's character into every booking
Year
2024
Industry
Hospitality
Scope
Branding
Timeline
2 months
Archive
7 published artefacts
01 Starting condition
What needed to change Calls, direct messages and manual lists were creating avoidable work at exactly the moments the venue was busiest.
Customers did not always have one predictable route to reserve a table, while staff had to reconcile demand across several channels. The website also had an opportunity to use local search and review signals more effectively when people were deciding where to go. Any improvement had to support bookings and day to day operations without smoothing away the warmth, energy and local character people associate with The Red Hen.
Executive summary Summary
Business condition
Calls, direct messages and manual lists were creating avoidable work at exactly the moments the venue was busiest.
Organizing decision
A branded reservation journey connects local discovery with a simpler route to book.
Studio contribution
Hospitality Branding & Reservation Systems
What you can inspect
The work, and the decisions behind it.
Selected artefacts Selected detail from the project.
The sequence moves from the lead expression into interface, content and implementation detail. Every imported image remains available in the complete project archive below.
01 Bar website design for The Red Hen Bar on a monitor.
02 Mobile website showing drink packages and booking options, an example of website design.
03 The Red Hen Bar website on laptop, showing modern website design.
04 Tablet showing Red Hen Bar website, a strong website design example.
View the full image set 3 more images 05 The Red Hen Bar logo with a red rooster, showcasing brand identity design.
06 A-board sign for The Red Hen Bar with 'Find a Table' CTA for website design.
07 The Red Hen Bar brand identity design on business cards.
02 Design response
The organizing idea A branded reservation journey connects local discovery with a simpler route to book.
Branding, web design, reservation UX and local SEO came together in a hospitality focused platform. Copper tones, industrial typography and the venue's low light atmosphere carry into the interface, while the reservation path gives customers a more direct next step and staff a more practical way to handle demand. The result supports booking behaviour without making the digital experience feel detached from the bar itself.
03 Published process
How the work moved The guest journey was mapped from local search and social proof through to reservation and arrival.
We considered how people choose a night out: finding nearby options, checking atmosphere and reviews, confirming practical details and booking from a phone. Local SEO and review prompts supported relevant the region searches, while the booking interface stayed direct and recognisably branded. Connecting those moments reduced uncertainty for guests and created a more coherent route from initial discovery to a confirmed visit.
04 System delivered
01 Hospitality Branding & Reservation Systems
05 Evidence standard
What we publish Published work, with its source.
This profile carries the complete published project image set and identifies its source. Commercial results and third-party endorsements appear only when their source and publication status are clear.
About the work These case studies use published project material and state what the studio contributed. Commercial results and client quotes appear only where they can be substantiated.
[Original published case record](https://brainstorm.ie/work/the-red-hen-bar)
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