# Macro Stainless, Website & Brand Case Study

> Technical buyers can filter grades, finishes and dimensions, review datasheets and build an enquiry without being pushed through a retail checkout.

Canonical URL: https://vancouverwebsitedesign.com/work/macro-stainless/

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Published project Macro Stainless
Helping specialist buyers find the right stainless steel components
Year
2025
Industry
Industrial Engineering
Scope
Website Design
Timeline
1 month
Archive
9 published artefacts
01 Starting condition
What needed to change Engineers and procurement teams often know the specification they need, but not where it sits inside a large catalogue.
Static PDFs and long product lists made it slower to locate a precise part, grade, finish or dimension and limited how much catalogue information search engines could understand. Macro needed a structure that supported detailed product research without forcing specialist buyers into a consumer checkout pattern. It also had to make product data manageable internally, so accuracy and discoverability could improve together as the catalogue developed.
Executive summary Summary
Business condition
Engineers and procurement teams often know the specification they need, but not where it sits inside a large catalogue.
Organizing decision
Filtering, documentation and enquiry building were designed as parts of the same B2B product journey.
Studio contribution
UX Architecture / Bespoke Catalogue Development / CMS Integration / Technical SEO
What you can inspect
The work, and the decisions behind it.
Selected artefacts Selected detail from the project.
The sequence moves from the lead expression into interface, content and implementation detail. Every imported image remains available in the complete project archive below.
01 Curved metallic lines for modern website design aesthetics.
02 Homepage UI layout for website design with clear navigation and CTA.
03 Clean, professional website design for clients in website design.
04 Tablet displaying an ecommerce product search page for ecommerce website design.
View the full image set 5 more images 05 Mobile product page for steel, demonstrating effective ecommerce website design.
06 Responsive web design for a steel company by Vancouver Website Design the region.
07 Macro Stainless homepage UI featuring quality content for website design.
08 Organised metal profiles and beams, a strong foundation for website design.
09 Close-up of circuit board pins for precise web development the region.
02 Design response
The organizing idea Filtering, documentation and enquiry building were designed as parts of the same B2B product journey.
Bespoke catalogue development, CMS integration, UX architecture and technical SEO created an enquiry led experience. Buyers can filter by grade, finish and dimension, open relevant datasheets and collect products for discussion instead of being pushed toward an ecommerce cart. Behind the interface, the custom CMS supports structured product data and document updates, helping the Macro team keep detailed specifications accurate and easier to publish.
03 Published process
How the work moved Product taxonomy and specialist search language came before page layout.
We studied how technical buyers describe categories such as hygienic fittings and process valves, then used those relationships to organise navigation, filters and CMS fields. The same structure gives search engines clearer product context to index. This groundwork made the catalogue more precise for engineers, more useful during procurement review and more manageable for the team responsible for maintaining specifications and supporting documents.
04 System delivered
01 UX Architecture
02 Bespoke Catalogue Development
03 CMS Integration
04 Technical SEO
05 Evidence standard
What we publish Published work, with its source.
This profile carries the complete published project image set and identifies its source. Commercial results and third-party endorsements appear only when their source and publication status are clear.
About the work These case studies use published project material and state what the studio contributed. Commercial results and client quotes appear only where they can be substantiated.
Original published case record
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