# Limerick Arts Festival, Website & Brand Case Study

> Art direction, print craft and selected AR moments turned a citywide event programme into both a dependable guide and a richer festival object.

Canonical URL: https://vancouverwebsitedesign.com/work/limerick-arts-festival/

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Published project Limerick Arts Festival
A festival programme designed to guide, surprise and engage
Year
2016
Industry
Arts & Culture
Scope
Website Design
Timeline
1 month
Archive
13 published artefacts
01 Starting condition
What needed to change The programme had to carry citywide creative energy while still helping people find the right event at the right time.
Festival print is used on the move, often in crowded or unfamiliar settings, so hierarchy and schedule clarity could not be sacrificed for visual effect. At the same time, the programme needed enough character to represent performance, street culture and the wider atmosphere of the event. A further opportunity was to connect selected printed moments with richer digital material without making interaction a requirement for basic use.
Executive summary Summary
Business condition
The programme had to carry citywide creative energy while still helping people find the right event at the right time.
Organizing decision
A strong print system did the practical work, with AR reserved for moments where it could add context or atmosphere.
Studio contribution
Art Direction & Interactive Print
What you can inspect
The work, and the decisions behind it.
Selected artefacts Selected detail from the project.
The sequence moves from the lead expression into interface, content and implementation detail. Every imported image remains available in the complete project archive below.
01 the region festival mural showcasing event brand identity design.
02 Open booklet with film screening details, a design project for Vancouver Website Design the region.
03 Event programme booklet demonstrating clean print design for website design.
04 Designed event brochure for the region events, showcasing brand identity design.
View the full image set 9 more images 05 the studio-designed print listings for website design clients.
06 Event magazine page with map and illustrations for brand identity design.
07 Rear view of person in rainbow hat at lively event, for website design.
08 Artist painting a mural eye, reflecting the studio website design.
09 Creative, vibrant egg sculptures on public display for Vancouver Website Design.
10 Creative print flyers showcase branding agency the region design examples.
11 Elemental the region festival flyer on table, representing Vancouver Website Design the region.
12 Brand identity design for Elemental, the region's arts and culture festival: poster.
13 Professional headshot of the studio Dave Curtin for website design.
02 Design response
The organizing idea A strong print system did the practical work, with AR reserved for moments where it could add context or atmosphere.
Art direction, graphic design, print specification and visual narrative were developed first as a coherent physical programme. Selected pages then became visual triggers for animation, video or sound, allowing audiences to move from the printed object into additional festival material. Because the core guide remained complete on paper, the digital layer felt like an extension of the experience rather than a barrier to schedules or essential information.
03 Published process
How the work moved Every spread was tested as part of the full schedule and as a standalone cultural poster.
We established information hierarchy and reader flow before developing the visual rhythm of individual spreads. Paper, scale and print finish gave the programme a deliberate physical presence, while AR interactions were selected only where motion, audio or added context improved the connection to a performance. That discipline kept the technology purposeful and allowed the booklet to remain a useful guide throughout the festival.
04 System delivered
01 Art Direction & Interactive Print
05 Evidence standard
What we publish Published work, with its source.
This profile carries the complete published project image set and identifies its source. Commercial results and third-party endorsements appear only when their source and publication status are clear.
About the work These case studies use published project material and state what the studio contributed. Commercial results and client quotes appear only where they can be substantiated.
[Original published case record](https://brainstorm.ie/work/limerick-arts-festival)
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