# Lana Thai, Website & Brand Case Study > Location pages, menus and direct ordering routes give Lana Thai a more joined up alternative to marketplace led customer journeys. Canonical URL: https://vancouverwebsitedesign.com/work/lana-thai/ --- Published project Lana Thai Bringing customers from local search to direct ordering Year 2022 Industry Hospitality Scope Website Design Timeline 3 months Archive 10 published artefacts 01 Starting condition What needed to change Direct ordering had to feel as immediate as a marketplace app while giving each restaurant location enough local relevance. Customers were already comfortable searching, comparing and ordering through large delivery platforms. Lana Thai needed an owned route that could match that sense of convenience, bring menus and location information together and preserve more of the direct customer relationship. It also had to support repeat users and first time local searches without making either audience navigate a heavy brand experience before reaching practical information. Executive summary Summary Business condition Direct ordering had to feel as immediate as a marketplace app while giving each restaurant location enough local relevance. Organizing decision Menus, locations and ordering actions were connected within one consistent brand and search structure. Studio contribution Direct Ordering & Local SEO Platform What you can inspect The work, and the decisions behind it. Selected artefacts Selected detail from the project. The sequence moves from the lead expression into interface, content and implementation detail. Every imported image remains available in the complete project archive below. 01 Glowing red LANA neon sign showcasing vibrant brand identity design. 02 Restaurant homepage featuring online ordering functionality for ecommerce website design. 03 Ecommerce website design featuring food ordering for a regional client. 04 Restaurant website screens on tablets, highlighting online ordering and ecommerce website design. View the full image set 6 more images 05 Vancouver Website Design for restaurant shown responsively on tablet and phone. 06 Restaurant dining area with warm lighting, showcasing ambiance for website design. 07 Buddha mural in a restaurant interior for a website design client. 08 LANA restaurant interior with unique brand identity design. 09 LANA takeaway bag shows brand identity design for restaurants. 10 Hands holding a vibrant gourmet noodle bowl by Vancouver Website Design the region. 02 Design response The organizing idea Menus, locations and ordering actions were connected within one consistent brand and search structure. Brand architecture, interface design, local SEO and custom development were organised around the decisions people make before ordering. Relevant location pages connect search intent with nearby restaurants, menu content remains easy to reach and direct ordering routes provide a practical alternative to marketplace journeys. The same structure gives Lana Thai a more consistent way to present the brand as locations and content change. 03 Published process How the work moved The experience followed the real sequence of a food decision: location, menu, confidence and convenience. We mapped local search behaviour and repeat ordering needs before shaping the information hierarchy. Location content and search foundations helped nearby customers reach the most relevant restaurant, while menus and calls to action kept the route to ordering direct. The underlying content model also gave Lana Thai room to support multiple locations and routine updates without rebuilding each restaurant journey as a separate one off page. 04 System delivered 01 Direct Ordering & Local SEO Platform 05 Evidence standard What we publish Published work, with its source. This profile carries the complete published project image set and identifies its source. Commercial results and third-party endorsements appear only when their source and publication status are clear. About the work These case studies use published project material and state what the studio contributed. Commercial results and client quotes appear only where they can be substantiated. [Original published case record](https://brainstorm.ie/work/lana-thai) Next project Kerry Film Festival One festival identity across print, motion and place View case Working on something similar? Describe the situation and what you already have in place. I will suggest the smallest sensible next step, which is not always a project. Discuss a similar project Back to all work