# Clonakilty Foods, Website & Brand Case Study

> A clearer packaging architecture helps new and established Clonakilty Foods products belong to one recognisable family on shelf.

Canonical URL: https://vancouverwebsitedesign.com/work/clonakilty-foods/

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Published project Clonakilty Foods
Bringing range discipline to a familiar heritage food brand
Year
2021
Industry
FMCG
Scope
Branding
Timeline
6 months
Archive
5 published artefacts
01 Starting condition
What needed to change Range growth had to feel like a natural extension of the Clonakilty name, not a break from what shoppers already knew.
Food packaging is read quickly and in competition with many neighbouring products. Newer SKUs needed to be visibly related to the flagship range, while product names and key information still had to stand apart. The task was to bring more order to the portfolio without discarding the script, palette and other heritage cues that carried recognition and trust for existing customers.
Executive summary Summary
Business condition
Range growth had to feel like a natural extension of the Clonakilty name, not a break from what shoppers already knew.
Organizing decision
A disciplined grid and hierarchy gave every product a place while keeping the master brand immediately recognisable.
Studio contribution
Visual Identity & Packaging Architecture
What you can inspect
The work, and the decisions behind it.
Selected artefacts Selected detail from the project.
The sequence moves from the lead expression into interface, content and implementation detail. Every imported image remains available in the complete project archive below.
01 Clonakilty meat hamper, perfect product display for ecommerce website design.
02 Clonakilty sausages and blackpudding display for ecommerce website design.
03 Clonakilty packaged sausages and puddings, suitable for ecommerce website design.
04 Gourmet platter with sausages, scotch eggs, and bread, for website design.
View the full image set 1 more images 05 Butcher in white coat holding axes in a cold room, from Vancouver Website Design.
02 Design response
The organizing idea A disciplined grid and hierarchy gave every product a place while keeping the master brand immediately recognisable.
The packaging architecture retained established visual cues and organised them within a more consistent system for naming, product information and range relationships. Typography, spacing and print decisions helped individual SKUs remain distinct without drifting away from the Clonakilty family. The result supports current formats and provides a practical basis for future extensions, with the master brand holding a clear role throughout the portfolio.
03 Published process
How the work moved Recognition was separated from habit so essential equities could stay while the wider system became easier to use.
We reviewed existing packaging assets, product information and print requirements to identify what carried genuine brand recognition and what could be organised more effectively. Typography, naming, pack hierarchy, finishes and production considerations were developed together, then checked across the range. That process created a system grounded in real shelf and print constraints rather than a single idealised pack design.
04 System delivered
01 Visual Identity & Packaging Architecture
05 Evidence standard
What we publish Published work, with its source.
This profile carries the complete published project image set and identifies its source. Commercial results and third-party endorsements appear only when their source and publication status are clear.
About the work These case studies use published project material and state what the studio contributed. Commercial results and client quotes appear only where they can be substantiated.
[Original published case record](https://brainstorm.ie/work/clonakilty-foods)
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