# Branding Vancouver, Vancouver Website Design

> Most rebrands here start the same way: the company has changed and the identity has not.

Canonical URL: https://vancouverwebsitedesign.com/services/branding/

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Service 02 An identity that fits the company you run now.
Most rebrands here start the same way: the company has changed and the identity has not. We agree what you want to be known for, then build the visual and verbal system around it. That includes the harder part, which is deciding what you are going to stop claiming about yourselves.
Talk to us about this See work like this
How long
Usually 8 to 14 weeks
Who runs it
Led by Dave Curtin
Fit When this is the right piece of work.
Usually 8 to 14 weeks
From sharpening what you have to building the whole thing again
Led by Dave Curtin
This usually fits when
The identity was designed for an earlier version of the business.
Different people in the company describe what you do differently.
A merger, a new market or a new product has changed the story.
Probably not the right fit if
A logo on its own. That rarely addresses the underlying problem.
A rebrand the leadership team is not committed to using consistently.
Decisions made together
01 What you want to be known for, and what to stop claiming
02 How the story changes for different audiences
03 What makes the brand recognisable beyond the logo
What you get What the engagement includes.
01 Research, and interviews with your people
02 Positioning, and how you explain it
03 Naming and tone of voice, where needed
04 The visual identity itself
05 Guidelines and templates your team can use
06 Help rolling it out
Work like this We have done this before. Here it is.
All projects
Branding The Red Hen Bar
Common questions The things people ask before they call.
Is this just a new logo? No. Most of the work is positioning: deciding what you want to be known for and how you explain it. The visual identity follows from that. If a logo on its own is genuinely all you need, a smaller studio will do it for less.
How much does a rebrand cost? Projects start at $5,000. Refining an existing identity sits at the lower end. A full programme with positioning, identity, guidelines and rollout is usually $15,000 to $40,000.
How long does it take? Usually 8 to 14 weeks, with roughly a third of that spent on research and positioning before any design work starts.
Will our existing customers be confused? Not if the rollout is planned. That usually means carrying something recognisable across from the old identity and being explicit with customers about what has changed and why.
What do we get at the end? A written positioning document, a visual identity, guidelines, and templates for the things you produce most often. All in editable formats, and all yours.
Not sure this is the right service?
Describe the situation and I will tell you whether this is the right piece of work, whether something smaller would do, or whether it is too early.
Start a project See everything we do